HOPE BLOOMS

The first-ever behind-the-scenes account of Rose Parade float participation chronicles Donate Life’s blueprint for inspiring millions of Americans to support organ and tissue donation.


In 2001, lung transplant recipient Gary Foxen shared his vision of an organ donation-themed float in the Rose Parade as a way to thank donors and celebrate what transplantation makes possible. Bryan Stewart, recently hired into the field, saw an even greater possibility: to inspire millions of Americans to choose to be organ, eye, and tissue donors.

Hope Blooms, Stewart’s 12-year account of the genesis, evolution and institution of Donate Life’s float participation in America’s New Year Celebration®, introduces readers to the people, events, and moments of joy, sorrow, and grace that helped position the cause as life-affirming and contribute to dramatic increases in the public’s willingness to donate.

For the first time ever, the book takes readers behind the scenes to explain what it takes to enter a floral float in one of the nation’s most cherished events. Filled with insightful and emotional anecdotes illuminating the Donate Life Rose Parade Float’s life-saving mission, Hope Blooms has been hailed as an “inspiring” “must-read” that “movingly chronicles” a story that “put[s] humanity front and center.”

Book Features:
· 360-page hardback edition with embossed, matte-finish jacket
· 16-page insert with 40 color photos culled from a library of 33,000 images
· 43 chapter-opening epitaphs distilled from thousands of rose dedications, biographies, and participants’ recollections
· Anecdotes illuminating the campaign’s most meaningful and enduring developments from 2001 to 2014
· Appendices listing individual participants, honorees, committee members and supporting organizations

Audiences Who Will Be Interested in Hope Blooms:

  • Professionals, Volunteers and Stakeholders in the field of organ, eye and tissue donation

  • Donor Family Members, Living Donors, Transplant Recipients and other individuals affected by the cause

  • Rose Parade Spectators, Viewers & Volunteers intrigued by a first-ever behind-the scenes account of float participation

  • Nonprofit Leaders & Marketers eager to learn how a national health advocacy campaign was built from the ground up

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Please click below to purchase personally signed hardback copies for $24.99 each.
Free shipping via USPS Priority Mail. Available only within the U.S.

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