Bryan Stewart serves as Lead Executive, Parade Development Office at the Pasadena Tournament of Roses, where he oversees strategic partnerships, sponsor enrollment and activation, float and parade participation, and program development.

His role builds on three decades in entertainment, sports marketing, branding, nonprofit management, and experience recounted in his book Hope Blooms: Organ Donation, the Rose Parade, and Our Journey to Save Lives, a 12-year chronicle of Donate Life’s blueprint for inspiring millions to save lives as organ and tissue donors through their innovative and emotional contributions to “America’s New Year Celebration.”

Between 2001 and 2015, Bryan made seminal and lasting contributions to the field of organ, eye, and tissue donation and transplantation. As vice president of communications at OneLegacy, he was a board member of Donate Life America, Donate Life California, and Explore Transplant, and headed major initiatives including the Donate Life Rose Parade Float campaign, Living Donation California, and national donor designation data reporting, and has been interviewed by CNN, CBS Early Show, History’s Modern Marvels, USA Today, ESPN.com, and scores of regional news outlets.

Bryan has served companies and clients as executive, marketing, and communications professional at Premier Partnerships, The Outdoor Recreation Group, Major League Soccer, Bud Light Pro Beach Volleyball League, Dick Clark Productions, and Paramount Pictures, where he earned a screenwriting credit on an episode of Star Trek: The Next Generation. Bryan is a sought-after speaker, branding expert, and graphic artist, and in 2019 launched Pop Spectrum. a line of wall art inspired by his love of music and graphic design.

Raised in Oklahoma and Northern California, Bryan has a BA in political science from UCLA, resides in Pasadena, and marvels at his daughter Sophia, a culture writer and editor.