Master brands are reinforced by their extension to programs, initiatives, campaigns and commemorations.
Donate Life California (2004)
State organ and tissue donor registry. First in its category to feature the Donate Life logo, a distinction that became widespread within three years.
100 Million Designated Donors (2011)
Seal commemorating the registration of 100 million designated donors by state donor registries nationwide. Also expressed as a medal and foil sticker.
Donate Life Ambassadors (2007)
Volunteer program advocating for organ donation. Mark subsequently adopted by numerous organ procurement organizations nationwide.
Premier Partnerships 15th Year (2018)
Leading naming rights, sponsorship sales, and consulting firm specializing in prestigious facilities, events, sports and entertainment properties.
Explore Living Donation (2014)
Education program for kidney transplant candidates. Companion to the award-winning Explore Transplant education program for dialysis patients and providers.
Outdoor Products 25th Year (1998)
Maker of backpacks and outdoor adventure accessories sold in sporting goods and mass merchandise stores throughout the U.S. and Asia.
MLS Cup (1996)
Major League Soccer's inaugural championship game played at Foxboro Stadium.
Soccer Celebration (1996)
Pre-game family festival hosted by multiple Major League Soccer teams.
MLS All-Star Game (1996)
Inaugural showcase of Major League Soccer superstars played at Giants Stadium at The Meadowlands.