PLATFORMS THAT POSITION
A strategic brand platform sets the stage for success by using the value proposition, competitive landscape, and aspirations to define a position that can be powerfully expressed through a wide range of applications
The organization's role as a life-saving bridge was expressed in their identity, collateral materials, and internal and external programs.
Entering their 18th year, ASMHTP embraced a prism as a metaphor for their multicultural perspective of organ donation and transplantation issues.
The transplant education program adopted an inviting platform inspired by township welcome signs familiar to New Jersey kidney patients.
In the early 2000s, Donate Life evolved from a brochure footnote to a master brand headlining donor registries, campaigns, events and observances.