A strategic brand platform sets the stage for success by using the value proposition, competitive landscape, and aspirations to define a position that can be powerfully expressed through a wide range of applications


The organization's role as a life-saving bridge was expressed in their identity, collateral materials, and internal and external programs.


Entering their 18th year, ASMHTP embraced a prism as a metaphor for their multicultural perspective of organ donation and transplantation issues.

Kirk O' The Valley School

A new brand platform focusing on the school's signature promise reversed a plunge in enrollment and served as a catalyst for long-term success.


Destination Transplant

The transplant education program adopted an inviting platform inspired by township welcome signs familiar to New Jersey kidney patients.

Donate Life

In the early 2000s, Donate Life evolved from a brochure footnote to a master brand headlining donor registries, campaigns, events and observances.

Outdoor Products

After 25 years, the national brand was revitalized with a breakthrough tagline, updated merchandising, and new product development.