Initiatives That Transform

Donate Life Flags Across America

Inspired by an October 2008 email from a Los Angeles-area transplant coordinator, within weeks Bryan led several Donate Life America colleagues to craft the Donate Life Flags Across America. The initiative sought to rally hospitals, transplant centers and organ donation advocacy organizations nationwide to fly the Donate Life flag during April's National Donate Life Month. Collectively making a unified statement about the importance of donation and reinforcing each hospital's mission-critical role in the process relied on a logo signaling the program's formality and a simple process that inspired and eased participation. The first year saw 2,000 Donate Life flags raised across the country, powerfully launching the ongoing initiative.

 
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Hospital staff, donor families and recipients prepare to raise a Donate Life flag in front of Huntington Hospital in Pasadena, Calif.

Hospital staff, donor families and recipients prepare to raise a Donate Life flag in front of Huntington Hospital in Pasadena, Calif.

From its genesis as a hospital initiative, Donate Life flags flew above city halls, civic plazas, police headquarters, fire stations, parks and golf courses.

From its genesis as a hospital initiative, Donate Life flags flew above city halls, civic plazas, police headquarters, fire stations, parks and golf courses.

Children's Hospital Los Angeles was acknowledged for being the first hospital in the nation to raise a Donate Life flag in observance of National Donate Life Month.

Children's Hospital Los Angeles was acknowledged for being the first hospital in the nation to raise a Donate Life flag in observance of National Donate Life Month.