Initiatives That Transform
Donate Life Flags Across America
Inspired by an October 2008 email from a Los Angeles-area transplant coordinator, within weeks Bryan led several Donate Life America colleagues to craft the Donate Life Flags Across America. The initiative sought to rally hospitals, transplant centers and organ donation advocacy organizations nationwide to fly the Donate Life flag during April's National Donate Life Month. Collectively making a unified statement about the importance of donation and reinforcing each hospital's mission-critical role in the process relied on a logo signaling the program's formality and a simple process that inspired and eased participation. The first year saw 2,000 Donate Life flags raised across the country, powerfully launching the ongoing initiative.