Hope Blooms: Organ Donation, the Rose Parade, and Our Journey to Save Lives


Hope Blooms: Organ Donation, the Rose Parade, and Our Journey to Save Lives

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Hope Blooms, author Bryan Stewart’s personal 12-year account of the genesis, evolution, and institution of Donate Life’s float participation in America’s New Year Celebration®, introduces readers to the people, events, and moments of joy, heartbreak and grace that helped position organ, eye and tissue donation as life-affirming and contribute to dramatic increases in the public’s willingness to donate.

For the first time ever, the book takes readers behind the scenes to explain what it takes to enter a floral float in one of the nation’s most cherished events. Filled with insightful and emotional anecdotes illuminating the Donate Life Rose Parade Float’s life-saving mission, Hope Blooms has been hailed as an “inspiring” “must-read” that “movingly chronicles” a story that “put[s] humanity front and center.”

- 360-page hardback edition with beautiful matte-finish jacket
- 16-page insert with 40 color photos culled from a library of 33,000 images
- Chapter-opening epitaphs distilled from thousands of rose dedications, biographies, and participants’ recollections
- Anecdotes about the people and organizations that contributed to the campaign’s most meaningful and impactful developments
- Appendices listing all individual participants and honorees by parade year (2004-2014) as well as organizations participating for at least three years.